Oakland County Health Division
Cannabis Safety Campaign
In a multi-year partnership with Oakland County Health, I helped ideate and execute a cannabis education campaign. This campaign targeted four key messages: Breastfeeding awareness, safe storage, youth use and driving hazards. It spanned from the ideation, creation and client presentation stages of concepting to the selection of one idea to bring to market.
The selected campaign required custom illustrations for each messaging topic and materials created include: printed takeaways, out of home boards, social media graphics and several videos.
Role
Art Director, Lead Designer
Unselected Concepts
We presented a total of three concepts, each bolder than the last. “Affable” used humor to make the message relatable and memorable. “Creative License” reimagined famous artworks, like Napoleon Crossing the Alps, to make cannabis education playful and more striking. The client loved all three, but felt moving forward with the most straightforward concept was best for the time being.
