In partnership with the Chicago Metropolitan Mayors Caucus, this project called for the creation of a campaign that could get Greater Chicagoland interested in recycling. From concept to execution, I acted as the art director and design lead for this campaign — leading my team of writers and junior designers in the creation of Feed the Cart — a character-based campaign and brand that has seen huge success.

This campaign features Loop, a sentient recycling cart with a hunger for human’s recyclables. This cutie is a total foodie whose name was inspired by both the iconic Chicago Loop and the recycling loop itself. Loop can be found across Chicagoland in everything from print materials, social graphics and videos to custom landing pages, outdoor boards and more!